The partnership will drive new initiatives focused on workforce development and strengthening the competitiveness of the Hispanic retail industry across the United States.
A Strategic Alliance for Sustainable GrowthWashington, D.C.
The Hispanic Retail Chamber of Commerce (HRCOC) is pleased to announce the incorporation of LEEM PRO as a new member and strategic partner within its growing business solutions ecosystem, reinforcing its commitment to providing supermarkets, retail chains, distributors, and industry suppliers with resources that support sustainable growth and organizational excellence.
The addition of LEEM PRO is part of the expansion strategy of I.Retail.S (Integrated Retail Solutions), an HRCOC initiative designed to connect the supermarket industry with specialized solutions that address today's business challenges while helping organizations build the capabilities needed for long-term success.
The Talent Challenge in the Retail Sector
One of the most significant challenges facing the retail and supermarket industry in the United States today is attracting, retaining, and developing talent. The expansion of operations, opening of new locations, workforce development needs, and the increasing demand for exceptional customer service have made human capital management a strategic priority for businesses throughout the sector.
In response to these industry needs, HRCOC has identified LEEM PRO as a trusted partner with the expertise, experience, and capabilities necessary to support initiatives aimed at strengthening the workforce of the Hispanic retail industry.
Technology and Innovation in Human Resources
With operations in Florida, Kentucky, Georgia, Texas, Oklahoma, Kansas, and Tennessee, LEEM PRO brings more than two decades of experience in Human Resources, organizational development, specialized recruiting, payroll administration, and talent management solutions powered by technology and artificial intelligence.
The company has built a strong reputation for helping organizations optimize talent acquisition, employee onboarding, workforce development, productivity, and retention strategies—key factors that directly impact operational performance, profitability, and long-term business growth.
A Shared Vision for Empowerment and Competitiveness
Through this collaboration, HRCOC and LEEM PRO will work together on initiatives designed to create greater opportunities for supermarkets and retail companies by providing access to resources, expertise, and best practices that help strengthen their teams and prepare them for the demands of an increasingly competitive marketplace.
"The strength of every supermarket begins with its people. At HRCOC, we are committed to building an ecosystem that provides our members with access to high-value solutions that support growth and long-term success. The incorporation of LEEM PRO represents an important step in our mission to support the sustainable development of the Hispanic retail industry," said Daniel Esteban Novoa, Executive Vice President of The Hispanic Retail Chamber of Commerce.
"Our shared vision extends far beyond traditional recruiting services. Together, we aim to contribute to the development of a stronger, more engaged, and better-prepared workforce that aligns with the growth objectives of supermarkets and retail companies across the United States," said Julio Ibañez, Chairman of HRCOC.
Community Commitment and Professional Development
LEEM PRO also shares HRCOC's commitment to empowering the Hispanic community by expanding access to quality employment opportunities, professional development, and economic growth. The leadership of its founders and their dedication to community service have been recognized with the prestigious President's Volunteer Service Award from the White House.
"We are honored to join HRCOC and contribute our expertise to an organization that plays such an important role in advancing Hispanic business growth. We look forward to working closely with supermarkets and retail organizations to support workforce development initiatives that create lasting value for employers and employees alike," said Marcela Primo, Commercial Manager of LEEM PRO.
Driving the Future of the Industry
As part of its integration into HRCOC, LEEM PRO will actively participate in training programs, business development initiatives, networking events, workforce expansion projects, and strategic activities designed to strengthen the competitiveness of the supermarket industry.
With this addition, HRCOC continues to solidify its position as one of the leading platforms connecting supermarkets, suppliers, manufacturers, service providers, and industry stakeholders, creating opportunities that drive the growth and success of Hispanic retail throughout the United States.
About LEEM PRO
LEEM PRO is a specialized Human Resources and talent management company providing workforce solutions, recruiting services, payroll administration, and organizational development programs. Operating across multiple U.S. states, the company helps businesses optimize their human capital through innovative solutions supported by technology and artificial intelligence.
About The Hispanic Retail Chamber of Commerce (HRCOC)
The Hispanic Retail Chamber of Commerce (HRCOC) is a business organization dedicated to advancing the growth of Hispanic retail throughout the United States through business development programs, market access initiatives, education, networking, innovation, and strategic solutions for supermarkets, distributors, manufacturers, and service providers.
