Daniel Esteban Novoa, Executive Vice President and Co-Founder of The Hispanic Retail Chamber of Commerce, will speak on “How to Sell in the United States: Channels, Strategic Partnerships, and Market Access” at the conference “Argentina and the United States: A New Landscape of Business Opportunities.”
WASHINGTON, D.C. / BUENOS AIRES, ARGENTINA — The Hispanic Retail Chamber of Commerce (HRCOC), headquartered in Washington, D.C., will participate in the AmCham Trade & Investment Conference 2026, following an invitation from AmCham Argentina, the American Chamber of Commerce in Argentina. HRCOC will contribute its experience and perspective on commercial opportunities and strategies for entering and developing business in the U.S. market.
The event, titled “Argentina and the United States: A New Landscape of Business Opportunities,” will take place on October 28, 2026, from 8:30 a.m. to 12:30 p.m. at the Santander Auditorium, Av. Paseo Colón 1380, Buenos Aires, Argentina.
Representing HRCOC, Daniel Esteban Novoa, Executive Vice President and Co-Founder, will speak on “How to Sell in the United States: Channels, Strategic Partnerships, and Market Access.” His presentation will focus on practical insights for Argentine companies seeking to enter, expand, and establish a sustainable presence in the U.S. market.
The conference brings together public- and private-sector stakeholders to examine bilateral trade opportunities, highlight strategic industries, and provide businesses with practical tools and experiences to support international expansion and commercial development.
Beyond Exporting: Building a Commercial Presence in the United States
The United States offers a large and diverse marketplace. However, entering this market requires more than a competitive product and the ability to export.
Companies must understand commercial channels, identify the right buyers, establish strategic partnerships, and recognize the specific requirements of their target market segments. These factors can make the difference between a one-time export transaction and a sustainable business operation.
During his presentation, Novoa will address key considerations for developing business in the United States, with particular attention to retail, distribution channels, and the commercial relationships that connect manufacturers and suppliers with the broader U.S. business ecosystem.
His presentation will offer Argentine companies a practical framework for evaluating opportunities, understanding market dynamics, and developing entry strategies aligned with their products, capabilities, and growth objectives.
The supermarket and consumer goods sectors are particularly relevant for companies seeking to expand their brands and explore new distribution opportunities. Selecting the appropriate channel, preparing a competitive commercial proposition, and identifying the right business partners are essential steps in developing an effective market-entry strategy.
The challenge is not simply entering the U.S. market. It is understanding how to operate within it, build meaningful commercial relationships, and create opportunities for sustainable growth.
HRCOC: Connecting Businesses with the U.S. Retail Ecosystem
The Hispanic Retail Chamber of Commerce is a business organization headquartered in Washington, D.C., connecting independent supermarkets, regional chains, manufacturers, distributors, and service providers across the U.S. retail ecosystem.
Through its integrated business platforms, HRCOC brings together commercial development, business connections, industry intelligence, executive education, and media initiatives designed to strengthen independent retail and create growth opportunities for companies operating in the sector.
Its experience in the supermarket and distribution industries provides a valuable perspective for international companies seeking to understand the U.S. marketplace and explore opportunities across its commercial channels.
HRCOC promotes a market-driven approach to international business development, emphasizing industry knowledge, opportunity identification, and the creation of relevant commercial relationships.
Its participation in the AmCham Argentina conference provides an opportunity to share this experience with the Argentine business community and contribute practical insights into the strategies that can support successful market entry and expansion in the United States.
AmCham Argentina and HRCOC: Complementary Perspectives to Strengthen Bilateral Business
AmCham Argentina, the American Chamber of Commerce in Argentina, is a business organization with more than a century of experience supporting economic and commercial relations between Argentina and the United States. Its business community spans multiple industries and promotes dialogue, institutional cooperation, knowledge sharing, and business development.
HRCOC’s participation brings together two complementary perspectives: AmCham Argentina’s role in fostering business and institutional engagement across the bilateral relationship, and HRCOC’s specialized knowledge of the U.S. commercial ecosystem, particularly the retail and supermarket industries.
This combination helps broaden the discussion on international expansion by connecting the potential of Argentine products with the practical considerations involved in bringing those products to market in the United States.
It also creates an opportunity to strengthen ties between business organizations committed to expanding commercial opportunities and building long-term economic relationships between the two countries.
A Message from HRCOC Chairman and Co-Founder Julio Ibáñez
Julio Ibáñez, Chairman and Co-Founder of The Hispanic Retail Chamber of Commerce, extends his greetings and appreciation to AmCham Argentina for the invitation and for creating opportunities that foster dialogue, knowledge sharing, and commercial development between Argentina and the United States.
“At HRCOC, we particularly value initiatives that provide companies with practical insights into international markets and help create new commercial relationships. We believe that strengthening ties between our institutions can open new pathways for businesses to identify opportunities and develop sustainable operations in the United States.”
HRCOC Expresses Its Appreciation to AmCham Argentina
The Hispanic Retail Chamber of Commerce extends its sincere appreciation to AmCham Argentina for the invitation to participate in this important business forum.
HRCOC would like to recognize Alejandro Díaz, CEO of AmCham Argentina; Paula Mensio, Head of the Trade & Investment Center; and Joaquín Nicolás López Lozano, Strategic Key Account Management Coordinator, for the invitation and the opportunity to contribute to an agenda focused on business cooperation, knowledge exchange, and commercial development between Argentina and the United States.
For HRCOC, participating in this event represents an opportunity to share its industry experience, strengthen institutional relationships, and help Argentine companies better understand the characteristics and opportunities of the U.S. market.
Strengthening bilateral trade requires more than creating introductions. It also requires market knowledge, a clear understanding of commercial structures, and relationships that help transform identified opportunities into viable business initiatives.
Connecting markets, understanding their dynamics, and building sustainable commercial relationships are essential steps in turning business potential into new opportunities for growth.
About AmCham Argentina
AmCham Argentina, the American Chamber of Commerce in Argentina, is a business organization with more than 100 years of experience promoting economic and commercial relations between Argentina and the United States.
Its business community represents a broad range of industries. Through initiatives focused on public-private dialogue, knowledge sharing, and business development, AmCham Argentina works to strengthen bilateral economic ties and expand opportunities for companies operating in both markets.
About The Hispanic Retail Chamber of Commerce (HRCOC)
The Hispanic Retail Chamber of Commerce is a business organization headquartered in Washington, D.C., connecting independent supermarkets, regional chains, manufacturers, distributors, and service providers across the U.S. market.
Through an integrated ecosystem of business development, executive education, industry intelligence, media, and business networking platforms, HRCOC works to strengthen independent retail and create growth opportunities for companies across the industry.
HRCOC also supports international commercial connections that help businesses better understand the U.S. marketplace and explore opportunities through strategic relationships and relevant distribution channels.
Event Information
Event: Argentina and the United States: A New Landscape of Business Opportunities
Conference: How to Sell in the United States: Channels, Strategic Partnerships, and Market Access
Speaker: Daniel Esteban Novoa, Executive Vice President and Co-Founder, HRCOC
Date: October 28, 2026
Time: 8:30 a.m.–12:30 p.m.
Venue: Santander Auditorium, Av. Paseo Colón 1380, Buenos Aires, Argentina
Organizer: AmCham Argentina
Event details: https://www.amcham.com.ar/amcham-conference/trade
Media & Institutional Contact
The Hispanic Retail Chamber of Commerce (HRCOC)
Washington, D.C., United States.
Website: www.hispanicretailchamber.org
