Washington D.C., 2025 – The Hispanic Retail Chamber of Commerce (HRCOC) is pleased to announce the addition of the Brazilian brand Jugos Prats as a new supplier and active member of the Chamber of Supermarkets’ Purchasing Center.
With a solid track record in the production of natural juices in Brazil, Jugos Prats has positioned itself as a trusted brand, with products made from selected fruits and processes that guarantee flavor, freshness, and nutritional value. Its arrival in the HRCOC ecosystem represents a commitment to integrating functional foods of Latin American origin into the offerings of Hispanic supermarkets in the U.S.
“Jugos Prats embodies the type of supplier we seek to add to our network: companies committed to quality, innovation, and a vision for internationalization,” said Daniel Esteban Novoa, Executive Vice President of HRCOC. “This alliance will allow more and more Hispanic consumers to access healthy, authentic products with a regional identity in their local supermarkets.”
As part of its participation in the Purchasing Center, Jugos Prats will be available to the main supermarket chains affiliated with the HRCOC, with the visibility, positioning, and distribution support offered by the Chamber on its commercial platform.
About Jugos Prats
Founded in Brazil, Jugos Prats is a brand specialized in the production of natural juices and fruit-based beverages, recognized for its commitment to quality, sustainability, and consumer health. Its portfolio includes 100% natural juices, without artificial preservatives or additives, adapted to the demands of the international market.
About HRCOC
The Hispanic Retail Chamber of Commerce is the organization that represents the Hispanic supermarket sector in the U.S. Through its Purchasing Center, it connects Latin American producers with supermarkets, promoting business opportunities, access to new markets, and sustainable commercial relationships.
Contact: sales@retailsbg.com
