Marketing Opinión Supermercados

6 tips for doing business with supermarket chains


When it comes to doing business with supermarket chains, there are a few things to keep in mind.
First, make sure the chain you are doing business with is a legitimate entity. Some chains may be run by a different company than the one on the label.
Second, be sure to contact the chain directly for information about their online purchasing policies.
Some chains only allow online purchase from the physical store, while others only allow in-store purchase of certain items.
The variety of business models means that different chains may have different policies, so it is best to confirm everything beforehand.

1. Know the requirements of the chains.

A successful business relationship with any supermarket chain is no small feat. Each has its own specific requirements, from how many stores it can have open to how close they must be to each other.

Supermarket chains often have strict requirements for the products they sell. They may include issues such as quality, packaging and price. It is important to understand what these requirements are to ensure that your product is a good fit for the chains.

It is critical that any company looking to partner with a  chain thoroughly research their policies before moving forward with any plans. Failure to understand or overlook any requirements can result in not being able to open certain stores, being forced to close another store early, or worse, stores suddenly closing without notice from the chain for violating the rules.

Entrepreneurs should familiarize themselves with the rules of each supermarket chain before proceeding to build stores or sign agreements or leases. Doing so will help ensure a positive partnership that benefits both companies in the long run.

2. Develop a solid marketing plan.

Creating a marketing plan can be a daunting task, but it is essential if your company wants to succeed with chain store associations.

Spend time researching current trends in your industry and develop a strategy that introduces your products to customers.

Focus on creating eye-catching marketing materials that highlight the benefits of your products while emphasizing your brand’s personality.

It’s also important to align your marketing approach with that of the supermarket chain, whether it’s digital campaigns or on-site demonstrations.

Identify your target audience and figure out how to reach them effectively so you can enjoy mutually beneficial relationships with multiple stores.

3. Find a good distributor.

When starting a business, it is important to find a good distributor if you want to be successful with supermarket chains. Distributors can help with everything from sourcing products to negotiating prices with supermarkets.

Distributors are usually large companies that act as intermediaries between retailers and manufacturers, getting products to stores and providing logistical support to the process.

They also often provide customer service to retailers and communicate with supermarket management to ensure that your products are sold in accordance with company policies.

A good distributor will help ensure that your product reaches the shelves of the various supermarkets with minimal hassle on your part. They should be able to help with things like product packaging and labeling, stocking product for sale, and tracking sales data for marketing purposes.
It is important to find a good distributor who has experience working with supermarkets.


4. Be patient.

Supermarkets may take some time to start selling your product. It is important to be patient and not get discouraged if your product is not bought right away.
Keep working hard to promote your product and eventually it will catch on.

5. Supermarkets are always looking for new products that consumers want to buy.

Doing business with supermarket chains can be a profitable venture, but it also comes with a lot of responsibility.
Supermarkets carefully research and analyze trends to offer their customers what they want. For example, product packaging must be eye-catching and, at the same time, reflect current fashion trends.

Supermarket customers also get tired of seeing the same products over and over again, which poses an additional challenge for entrepreneurs hoping to reach this market group. However, with careful planning, combining knowledge of what drives customer decisions in the supermarket environment with an understanding of current marketing trends, companies can create successful offerings that are guaranteed to stand out from the supermarket offerings.

6. Enter our RETAIL SBG purchasing center.

The most practical and direct way to show your products to supermarket buyers is through our RETAIL SBG Shopping Center sponsored by the Hispanic Retail Chamber of Commerce of the USA and which is the place of consultation for supermarkets.

Not only does it offer the possibility of placing all the data and images of your products like any marketplace, but your company can also prepare press releases and appear in the directory of this DIARIO RETAIL newspaper. As well as showing your company on the Hispanic Retail Media audiovisual channel that is broadcast through Linkedin, Facebook and YouTube.

And that’s not all, by fully entering our RETAIL SBG Shopping Center you will be able to participate with a product and at no cost in our Americas Food & Beverage Show in Miami.

For more information go to the following link –> RETAIL SBG

In Summary

Now that you know the basics of doing business with a chain, it’s time to put the tips into practice.
We hope you found these 5 steps useful. If so, be sure to share them with others who may have questions about doing business with chain. Are there any other tips or tricks you would add to this list?

Let us know in the comments and we’ll consider adding it to the list – thanks for reading!

You may also like