Innovación Tecnología

Advanced Technologies that CHANGED the Game and TRANSFORMED Food Retail

Ricardo Duarte. Director HRCOC Brasil

Advanced Technologies that CHANGED the Game and TRANSFORMED Food Retail

Have you ever imagined walking into a grocery store and being served by an artificial intelligence? Or doing your shopping without having to pick up a bag or wait in line at the checkout? These are just some of the technological innovations that are transforming the way we purchase our grocery products. It’s no longer a question of whether advanced technologies will be used in food retail, but when. In this article, we will explore how advanced technologies are changing the way grocery stores are run and how customers make purchases.

We will focus on what is already among us:

Artificial Intelligence (AI) – Product Offer Personalization

Tesco is using AI to personalize product offerings to its customers, based on their preferences and shopping habits. This allows the company to offer relevant and appealing products to its customers, improving customer satisfaction and loyalty. Additionally, personalizing product offerings helps maximize store efficiency by avoiding inventory waste and optimizing profit margins.


Quality Monitoring Systems – Ensuring Product Freshness and Quality

Walmart is using quality monitoring systems to ensure that products are always fresh and of high quality. This helps protect the Walmart brand integrity and ensure customer satisfaction. Additionally, quality monitoring allows the company to maintain more efficient inventory, avoiding food waste and maximizing the efficiency of its operations.


Advanced Stock Management Systems – Optimizing Product Availability

7-Eleven is using advanced stock management systems to optimize the availability of its products. This allows the company to keep its stocks updated in real-time and avoid product shortages, improving customer satisfaction. Additionally, advanced stock management can help maximize store efficiency by preventing product waste and maximizing profit margins.


Contactless Payment – Faster and Safer Payment

Target is using contactless payment to make the payment process faster and safer for its customers. This allows customers to quickly pay without having to input information or deal with cash or coins. Furthermore, contactless payment can help protect customers against fraud and data theft, enhancing transaction security.

Advanced Retail Robots – Automation of Repetitive Tasks

Walmart is using retail robots to automate repetitive tasks, such as scanning inventory and helping to keep shelves stocked. This allows store employees to focus on higher-value activities, such as serving customers and offering product recommendations. Additionally, task automation can help maximize store efficiency, improving product availability and customer satisfaction.

Artificial Intelligence and Machine Learning – Demand Forecasting and Inventory Management

Carrefour is using artificial intelligence and machine learning to predict product demand and manage its inventory. This allows the company to adjust its supply and production according to the forecasted demand, which can minimize costs and improve the efficiency of the supply chain. Additionally, AI can help identify patterns and trends in sales data, which can be used to inform the company’s purchase and marketing decisions.

Augmented Reality and 3D Visualization – Improving Shopping Experience and Product Promotion

Kroger is using augmented reality and 3D visualization to improve the shopping experience and promote its products. This allows customers to view products in a more realistic and interactive way, which can increase interest and satisfaction with the purchase. Additionally, augmented reality can be used to highlight products on sale or in spotlight, which can increase sales.


Voice Recognition and Artificial Intelligence – Customer Service and Information Management

Tesco is using voice recognition and artificial intelligence to improve customer service and manage information. This allows customers to obtain information about products and prices through voice commands, which can be more convenient than navigating a website or app. Additionally, AI can be used for data analysis, trend identification, and demand forecasting, which can improve supply chain efficiency and help ensure that the most sought-after products are available to customers.

In an era marked by technology, the transformation of supermarkets is a matter of time. With the use of advanced technologies, supermarkets are becoming more efficient and offering a more pleasant experience for customers. It is important to note that, although technology is changing the food retail, it does not replace the human role. Instead, it enhances the ability to meet customer needs and makes management more efficient. Therefore, it is time to take full advantage of these new technologies and continue evolving the food retail.

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