s the first step in this strategic alliance, Mezcal Yuliia participated as an exhibitor at the Grand Retail Show 2025, held in Dulles, Virginia. During the event, Chamber executives and retail sector representatives got an up-close look at the potential of this brand. In addition to offering a high-quality spirit, it represents a vibrant cultural heritage.
“Mezcal Yuliia was born with the goal of creating mezcal for Mexico and the world, serving as a way to share the heritage we have received for hundreds of years: mezcal culture,” shared its founder. “Joining the Chamber represents an open door to position ourselves in the U.S. Hispanic retail market and connect with consumers who value the origin, authenticity, and history of what they consume.”
The Chamber commented that the actions aimed at opening the market for “Yuliia” began at the Grand Retail Show, with the goal of increasing brand visibility to generate purchase interest.
Mezcal Yuliia stands out for its artisanal process, its focus on sustainability, and for highlighting the role of women in the mezcal industry, from production to international promotion. The participation in the Grand Retail Show 2025 marks the beginning of an expansion plan in the retail market, which seeks to introduce the brand into supermarkets, specialized liquor stores, and gastronomic spaces that promote authentic and premium quality products.
About Mezcal Yuliia
Mezcal Yuliia is an artisanal mezcal brand that pays tribute to the cultural roots of Mexico and the women who preserve the mezcal tradition. Founded by Yuliia, its mission is to bring the richness of mezcal to the world, promoting responsible practices and celebrating the authenticity of its origin.
More information at: www.mezcalyuliia.com
