With more than 30 years of experience and over 400 successful supply chain technology implementations across 16 countries in Latin America and the Caribbean, Cerca Technology joins the Hispanic Retail Chamber of Commerce (HRCOC) to help Hispanic retailers strengthen their supply chain operations and support sustainable growth.
Miami, FL, August 15, 2026 — Hispanic consumers represent nearly $2.7 trillion in purchasing power in the United States and account for 23% of U.S. retail sales growth, according to NIQ's 2025 report, Multicultural Momentum: How Hispanic Consumers Are Redefining Retail Growth. As Hispanic-owned and Hispanic-focused businesses continue to expand, many face increasing pressure to improve inventory accuracy, enhance operational efficiency, and deliver seamless customer experiences across both physical stores and digital channels.
For more than three decades, Cerca Technology has helped retailers, manufacturers, distributors, and third-party logistics providers optimize their supply chain operations through supply chain planning (SCP), warehouse management (WMS), and transportation management (TMS) solutions. Today, the company continues its international growth strategy by joining the HRCOC to support Hispanic retailers across the United States.
"For more than 30 years, we have helped organizations build more efficient, scalable, and resilient supply chains," said Bryan Buitrago, Managing Director of Cerca Technology. "Joining HRCOC allows us to bring that expertise to Hispanic retailers across the United States and support their growth with proven technologies and best practices.
""Strong supply chains are built on visibility, agility, and execution. Our mission is to help Hispanic retailers leverage technology to simplify complex operations, improve inventory accuracy, and create more resilient businesses that are ready to grow in an increasingly competitive market," said Virgilio Vivas, Director of Operations at Cerca Technology.
Cerca Technology enables organizations to gain real-time visibility across inventory, warehouse, and transportation operations while improving distribution center productivity, increasing order fulfillment accuracy, and reducing operational costs. Its cloud-based solutions leverage artificial intelligence and machine learning to help businesses make faster, more informed decisions across the supply chain.
Over the years, Cerca Technology has partnered with organizations including Forus, Unicomer, Grupo Éxito, Alkosto, Olímpica, Gollo, Siman, Cueros Vélez, Doit Center, and Empresas Melo, delivering supply chain transformation initiatives that have improved operational performance and supported long-term business growth.
Through its membership in HRCOC, Cerca Technology aims to build meaningful relationships within the Hispanic business community while sharing decades of experience helping organizations modernize their supply chain operations and prepare for sustainable growth.
Organizations interested in learning how modern supply chain technologies can improve inventory availability, increase operational productivity, and enhance customer service are invited to connect with Cerca Technology.
For more information, visit https://cercatechnology.com/en/
About Cerca Technology
Cerca Technology is a supply chain technology consulting and implementation company specializing in digital transformation. With more than 30 years of experience and over 400 successful implementations across 16 countries in Latin America and the Caribbean, the company helps retailers, manufacturers, distributors, and third-party logistics providers optimize their operations through cloud-based solutions powered by artificial intelligence, machine learning, and industry best practices. Cerca Technology has offices in Florida, Mexico City, Bogotá, and Santiago, Chile.
