PRESS RELEASE – HRCOC
Washington, DC | March 17, 2026
Washington D.C. — The Hispanic Retail Chamber of Commerce (HRCOC) is pleased to announce the appointment of Katarzyna Chys as Official Ambassador of the Hispanic Retail Chamber of Commerce and the Grand Retail Show, the premier annual gathering of Hispanic retail leaders, manufacturers, and strategic partners in the United States.
This appointment reflects HRCOC’s continued commitment to expanding its global network of strategic partners and strengthening the international connections that support the growth of Hispanic retail across North America and beyond.
In her role as Official Ambassador, Katarzyna Chys will support the institutional and commercial development of HRCOC by fostering strategic relationships with international companies, facilitating connections with manufacturers and retailers, and promoting participation in the organization’s initiatives — particularly the Grand Retail Show, the flagship event of Hispanic retail leadership in the United States.
Katarzyna Chys brings more than 15 years of international experience in global trade, FMCG commercialization, trade finance, and cross-border market expansion. Throughout her career she has demonstrated a strong ability to help consumer goods manufacturers and SMEs successfully enter and scale in new markets.
Previously, as North America Trade Corridor Director at Santander, she built the North America proposition from the ground up for international SMEs through the Navigator Global platform, leading market entry initiatives, trade missions, and strategic partnerships that generated significant commercial growth and multimillion-pound revenue outcomes.
Her experience combines strategic vision, practical execution, and a deep understanding of how to connect international manufacturers with networks of buyers, retailers, and distributors across multiple continents. Throughout her career, she has actively worked on structuring global commercial partnerships, helping position products, open new distribution channels, and accelerate market expansion processes for growing companies.
A multilingual communicator and values-driven commercial strategist, Katarzyna has built a reputation for creating powerful alliances, navigating complex global deals, and unlocking scalable growth opportunities for consumer brands worldwide.
Julio Ibanez, President of the Hispanic Retail Chamber of Commerce, commented:
“We are delighted to welcome Katarzyna Chys as an Official Ambassador of HRCOC and the Grand Retail Show. Her international experience, commercial vision, and strong global network will help us strengthen our mission of connecting retailers and manufacturers within the fast-growing Hispanic retail ecosystem in the United States.”
Daniel Novoa, Executive Vice President of HRCOC, also welcomed the appointment and highlighted Katarzyna’s role in strengthening the global dimension of the organization’s flagship event:
“Katarzyna’s international expertise and deep understanding of global FMCG markets will be extremely valuable as we continue expanding the reach of the Grand Retail Show. Her ability to connect international producers with the U.S. retail ecosystem aligns perfectly with our vision of making the Grand Retail Show a true global platform for business development within Hispanic retail.”
Through this collaboration, HRCOC continues to expand its international reach while reinforcing its role as a platform that connects global producers with the dynamic U.S. Hispanic retail market.
About The Hispanic Retail Chamber of Commerce
The Hispanic Retail Chamber of Commerce (HRCOC), headquartered in Washington D.C., supports the development and growth of Hispanic retailers and their strategic partners through industry initiatives, international partnerships, and its flagship event, the Grand Retail Show — the leading meeting point for Hispanic supermarkets, manufacturers, and retail leaders in the United States.
