Miami, June 2025 – The SBG Retail Purchasing Center, the purchasing center of The Hispanic Retail Chamber of Commerce, is excited to announce the addition of IFfamily Juices, represented by Mr. Willie Lau, a renowned Thai brand of natural beverages, as the new official supplier to the supermarket retail market.
Based in Thailand with a global presence, IFfamily Juices specializes in the production of natural tropical fruit-based beverages with no preservatives, low sugar, and modern presentations that connect with emerging consumer demands. Its most notable lines include coconut, lychee, mango, passion fruit, and pink guava juices, all produced with ingredients carefully selected at the source. This alliance represents the brand’s first formal entry into the retail market in Latin America and the United States. It will be managed exclusively through SBG’s purchasing platform, facilitating access for supermarket chains, specialty stores, and distributors to an innovative, healthy product with international appeal.
“We are very proud to add IFfamily Jugos to our portfolio. Their offering fits perfectly with our vision of offering high-quality, differentiated products to Hispanic consumers,” said Daniel Esteban Novoa, president of SBG Retail.
The addition of IF reaffirms the SBG Retail Purchasing Center’s commitment to the diversification and globalization of its offering, integrating brands with proven potential for the most demanding markets on the continent.
Contact: sales@retailsbg.com
