Aldi is looking to tap into the growing world of wine enthusiasts on social media with the launch of its Winefluencer Club, an initiative that makes wine tasting more fun and accessible.
Wine is not just the domain of qualified experts and expensive bottles. Today, a new wave of wine lovers are taking social media to share their passion for wine, while breaking down the jargon in an accessible and engaging way.
Whether through Instagram reels, TikTok reviews or YouTube tutorials, wine influencers, or “winefluencers,” are making wine tasting more accessible, without the intimidation of traditional wine culture.
Aldi is embracing this change with its Winefluencer Club, a program that was created to give passionate wine lovers the opportunity to share their reviews of Aldi’s latest Spring Summer wine range on social media.
The supermarket is looking for ten wine connoisseurs to join the club, where they will receive free bottles of Aldi’s award-winning wine range in exchange for authentic reviews on social media.
For three months, members will uncover gems from Aldi’s new collection and provide valuable feedback that will help shape future wine selections.
To guide aspiring Winefluencers, Aldi partnered with Liam D’Arcy, aka @thewinenewally, a popular content creator with 104,000 followers on Instagram, who created a community with the intention of demystifying wine and making it more accessible to a wider audience.
Liam D’Arcy said: “This is a fantastic opportunity for wine lovers to not only try Aldi’s amazing wine for free, but to develop their skills, grow their audience and help others discover the best options from the latest range.”
Liam decided to share his top tips on how to become a social media pro:
- Stop scrolling: Skip the introductions. Tell people exactly what wine you discovered or a new trick they’ll discover by viewing your content. nowadays and age, people want fast information.
- Keep it simple: Focus on something you found interesting or exciting about wine and build your post around that. If you’re not sure how to describe what you’re tasting, don’t stress — just talk about whether or not it met your expectations based on what you’ve tried before, what it reminded you of, or how it made you feel. No need for fancy wine jargon!
- Give your audience something to do: To make sure your audience is interested in your content, encourage them to try the wine, compare it to another, pair it with a recipe, or simply head to Aldi to explore the wine aisle. A little nudge can go a long way!
- Have fun: Let your personality shine through. Crack a joke, be yourself, and let your audience enjoy the ride. The more fun you have, the more they’ll enjoy watching your content.
In addition to the complimentary wine, club members will also enjoy a sneak preview of Aldi’s Autumn/Winter range before it launches in September.
Julie Ashfield, Aldi UK general manager of buying, said: “At Aldi, we are embracing the changing world of wine. With the launch of our Winefluencer Club, we are not only offering great wine, but also creating a community where passionate wine lovers can share their opinions on the range. It’s about making wine something that everyone can enjoy, no matter their level of experience.”
To be in with a chance of winning the role, budding tasters simply need to email winefluencerclub@aldi.co.uk with the following details:
- Full name
- Proof of age (a photo of your passport or driver’s license)
- Your social media accounts and the number of followers on each account
- 150 words explaining why you think you should be selected as part of Aldi’s Winefluencer Club
- What is your favorite Aldi wine and why?
Registration will be open until Tuesday, March 18. To participate and see the full terms and conditions, visit the Aldi Winefluencer Club page https://www.aldi.co.uk/beers-wines-spirits/winefluencer-club
