Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, inaugurated the Mexico Pavilion at the World Travel Market (WTM 2024), which took place from Tuesday, November 5 to Thursday, November 7 in London, United Kingdom, attended by around 50 thousand participants from different regions of the world.
Accompanied by the Mexican ambassador, Josefa González Blanco, the federal official said that this event represents a fundamental platform to promote tourism and establish strategic connections between industry professionals at a global level.
This tour included several meetings with tour operators, airline executives and representatives of the tourism industry, including Sebastian Ebel, CFO of the TUI Group, a corporation with 19 million clients worldwide and a significant hotel investment in Mexico, as well as cruise ships that arrive each year to the Riviera Maya, Cozumel and Puerto Vallarta.
The continuity of the investment of this leading tourism company was strengthened. And it was agreed that the Support TUI Care foundation will be linked to the needs in terms of tourist infrastructure of the port of Acapulco, to generate a positive impact on this destination.
On the other hand, with executives from the airline British Airways, the federal agency highlighted, strategies were analyzed to expand connectivity between Mexico and Europe, it was agreed that routes will be expanded to Quintana Roo and states of the Mexican Pacific, because Mexico continues to be one of the most sought-after and favorite destinations of the European population.
In the case of Aeroméxico, the head of Tourism of the Government of Mexico held a working meeting with its executives, in which a strategy was planned to increase and improve Mexico’s connectivity with the world, especially for visitors to the 2026 FIFA World Cup.
As a complement to these meetings, Secretary Josefina Rodríguez had the idea of meeting with representatives of the airline Lufthansa to work on perspectives and opportunities for connectivity with Mexico.
Likewise, it also considered participating in the Summit of Tourism Ministers, organized by the World Travel Market, UN Tourism, formerly known as the World Tourism Organization, and the World Travel and Tourism Council (WTTC), to address the issue of Artificial Intelligence to benefit tourism with leaders of the tourism sector.
At the same time, it was considered holding a meeting with executives of ITB Berlin, the largest tourism fair in the world, with the participation of industry professionals, including representatives of various tourist destinations, airlines, hotels, travel agencies and technology companies.
The Secretary of Tourism also decided to meet with Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), to whom she proposes opportunities for the promotion of Mexico and its destinations with the members of the Council.
What is TUI Group?
TUI Group is the world’s largest integrated tourism organization with headquarters in Hanover, Germany. With a 50-year history in the travel industry, TUI serves more than 27 million customers every year.
Staying true to its mission of “Excellence in Leisure Experiences”, the company takes its customers to more than 180 destinations around the world, providing personalized and flexible travel experiences. With 4,400 hotels in over 30 countries, five airlines with 130 aircraft and 16 cruise ships and more than 1,000 travel agencies, TUI also offers its customers multi-destination trips with more than 5,000 combinations to choose from.
TUI fundamentally transformed its IT landscape with a coherent cloud strategy. During the course of its cloud journey, TUI moved workloads based on data centers distributed across Europe to the cloud, replaced software systems with cloud-enabled solutions and reorganized its IT teams. With the concept of TUI’s so-called «Domain Model», with global cloud-native applications local and isolated solutions existing in all markets were replaced.
Since the transformation began in early 2018, the implementation of core foundational technology is complete with the transformation of the organization and the migration of legacy system services continues as planned with the goal of closing the physical data centers in 2025.
