Empresas Mercados Vestimenta

More and more underwear is being sold and that is good for the fashion and the economy.

Men’s underwear market size will exceed $38 billion in 2022 and will It is expected to continue growing in the coming years.

Sales rates for men’s briefs are usually stable, but when they decrease, it indicates that men are prioritizing other expenses over replacing their briefs. This hesitation to buy something relatively cheap has been a reliable indicator that it could mean a recession, according to the MUI economic index (Men’s Underwear Index). On the contrary, when sales rates for men’s underwear rise, this, according to economists, usually rules out or reduces the possibility that we are close to entering a recession.

According to Avinash Singh in the summary of his Global Market Insights report GMI5477, “the men’s underwear market size crossed $38 billion in 2022 and is projected to grow at a CAGR of over 5.4%. during the period 2023 to 2032, due to the growing demand for comfortable underwear for men” (2022, para. 1)

Samia Industries, a men’s underwear factory located in EL SALVADOR, intensifies its efforts to reach more countries outside the Central American region, with a special interest in United States of America.

SAMIA is a well-known brand in Central America for its 46 years of existence in the region. It is a brand that is positioned in all large supermarket chains, such as Walmart and Super Selectos, as well as in warehouses or department stores throughout the region.

Its main feature is the incomparable quality that makes it superior to all common brands that generally do not meet consumer expectations. SAMIA preserves its excellent raw materials despite the rise in prices around the world and is positioned in the minds of men as the best in underwear.

SAMIA joins the family of The Hispanic Retail Chamber Of Commerce INC. RETAIL SBG in 2023 and hopes to penetrate the US market in January 2024 ahead of the Father’s Day and Back to School 2024 seasons.

QR Code to see the Samia’s Catalog:

Informative video at the following link: https://drive.google.com/file/d/1MQ6ZjWjNoRfPOgFep5gYlebdKxW2tjz/view?usp=drive_link



  • Singh, A. (2022) Men’s Underwear Market Statistics 2023–2032: Industry share report, Global Market Insights Inc. Available at: https://www.gminsights.com/industry-analysis/mensunderwear-market (Accessed: 21 November 2023).

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