The company brings more than 20 years of experience, 18 active production lines, and annual capacity exceeding 10 million cases to support supermarkets, distributors, wholesalers, and brands in developing new beverage categories.
Washington, D.C. – August 2026. – The Hispanic Retail Chamber of Commerce (HRCOC) is pleased to announce the addition of Private Projects as a new HRCOC member and service provider, expanding the specialized solutions available to supermarkets, distributors, wholesalers, manufacturers, and companies seeking to develop Private Label beverage products for the U.S. market.Private Projects is a specialized beverage development, formulation, and manufacturing platform with more than 20 years of industry experience, 18 active production lines, and annual production capacity exceeding 10 million cases.Through this new membership, HRCOC members will have access to a specialized partner capable of helping transform an idea, market opportunity, or specific category need into a beverage product ready for commercialization, supporting the process from initial concept through development, production, and commercial scale-up.
A SOLUTION FOR DEVELOPING NEW PRIVATE LABEL OPPORTUNITIESThe beverage market continues to evolve, driven by changing consumer preferences, new formats and flavors, functional products, and offerings designed for specific consumer segments.In this environment, supermarkets and other retail industry players are increasingly looking to develop Private Label and differentiated products that can strengthen their categories, build customer loyalty, and compete with products tailored to the needs of their markets.Private Projects works closely with its partners to identify these opportunities and develop customized solutions that combine innovation, formulation, manufacturing, quality, regulatory compliance, and production capabilities.Its experience includes beverage development across categories such as:
Coconut water
Functional beverages
Hydration products
Juices and juice-based beverages
Ready-to-drink (RTD) teas
Dairy alternatives
Energy beverages
Wellness beverages
Better-for-you and healthy beverages
Private Label programs
Innovative beverages inspired by cultural and ethnic consumer trends
FROM CONCEPT TO FINISHED PRODUCTThe addition of Private Projects allows HRCOC to expand the support available to its retail community by providing access to a specialized partner capable of supporting multiple stages of beverage development.Services include:
Beverage formulation and product development
Private Label product development
Packaging development
Regulatory and compliance support
Manufacturing and commercial scale-upHigh- and low-acid beverage processing
Hot-fill processing
Sterilization
Aseptic production
Supply chain and logistics solutions
In this way, HRCOC connects the business needs of its members with specialized industry capabilities, helping shorten the path between a market opportunity and a finished product ready to reach consumers.
A NEW RESOURCE FOR SUPERMARKETS AND INDUSTRY COMPANIES
For HRCOC, the addition of Private Projects represents an expansion of the services available to the retail community, particularly for supermarkets, distributors, wholesalers, and companies looking to develop exclusive products, Private Label programs, or new beverage offerings.
The goal is to make specialized expertise and manufacturing capabilities more accessible to HRCOC members, enabling them to develop products more efficiently while maintaining high standards of quality, food safety, regulatory compliance, and operational excellence.
“Joining and supporting organizations that represent the food industry is an important part of our commitment to helping retailers succeed. We believe innovation, quality, and collaboration are key drivers of growth, and we look forward to sharing our experience and resources with members of this community.
”Avihu Schumacher, CEO, Private Projects
HRCOC CONTINUES TO EXPAND ITS COMMUNITY OF SPECIALIZED SERVICE PROVIDERS
The addition of Private Projects is part of HRCOC’s strategy to build a community where supermarkets, retailers, distributors, wholesalers, manufacturers, brands, and specialized service providers can access solutions addressing different operational and growth needs.
In this case, the partnership brings specialized capabilities to the retail industry for the development of Private Label beverages and differentiated products, integrating innovation, manufacturing, and commercial opportunity.
Private Projects looks forward to working with HRCOC and its members to identify new business opportunities, support industry growth initiatives, and develop beverage solutions aligned with the evolving needs of consumers across the United States.
PRIVATE PROJECTS BY THE NUMBERS
20+ years of beverage industry experience
18 active production lines
10+ million cases of annual production capacity
ABOUT PRIVATE PROJECTS
Private Projects is a beverage development and manufacturing company dedicated to helping retailers, distributors, Private Label companies, and beverage brands transform concepts and market opportunities into products ready for commercialization.
Through innovation, operational excellence, and a customer-focused approach, Private Projects provides customized beverage solutions for the dynamic U.S. market, supporting partners from initial product development through manufacturing and commercial scale-up.
HRCOC continues to expand its community of specialized services to keep pace with the continuous evolution of the supermarket industry and the changing needs of today’s consumers.
As the retail landscape continues to evolve, HRCOC is committed to connecting its members with the expertise, solutions, and resources they need to respond to new market opportunities, strengthen their businesses, and better serve the consumers they represent.
INFO@HISPANICRETAILCHAMBER.ORG
