The tourism sector in Mexico is facing a promising 2025, with encouraging growth expectations and a position that is increasingly prominent globally.
According to the World Tourism Organization (UNWTO), Mexico is projected to experience 5% growth in tourism during 2025. Tourist arrivals could reach 3,000,000 people by the end of the first quarter of this year. In the long term, global macroeconomic models, such as those provided by Trading Economics, point to continued growth in tourist numbers, with estimates of 3,150,000 visitors in 2025 and 3,220,000 in 2026.
In 2024, Sonora experienced an economic impact of 200 million pesos, a figure that is expected to increase in 2025. According to Julio César Rascón Torres, president of the Sonoran Association of Tour Operators, Guides and Tourist Hosts, the state continues to be a popular destination for both domestic and international tourists.
Growth in Mexico’s tourism sector
In fact, the National Institute of Statistics and Geography (INEGI) reported a 5.7% growth in total revenues of the tourism sector in Sonora, as well as a 31% increase in tourism employment, thus consolidating the state as a successful model at the national level.
At a regional level, the tourism sector of San Carlos and plains such as Miramar continue to be the main attractions with a growing offer of recreational activities that attract both national and international tourists.
However, tourism service providers in the region insist on the importance of remaining competitive and offering quality experiences. As part of these efforts, several entrepreneurs are renewing their image and improving their digital platforms to attract more visitors, thereby ensuring direct communication with tourists and strengthening their presence on social media.
«Our challenges continue to be to improve our services, improve our boats, improve the quality of the treatment we give to people» specified Enrique Hudson – service provider
In this regard, Enrique Hudson, a businessman in the sector, acknowledged that, despite the optimistic outlook, tourism continues to face challenges such as economic instability and competition to be considered a priority in family budgets. Despite this, there is still hope for a better influx of tourists in 2025.
Although economic and political challenges, such as possible policies promoted by the United States government, may affect the sector, the Mexican tourism sector remains confident of a bright future. The recent pause in some measures that could have affected the Mexican economy is perceived as a positive step to avoid negative impacts in the short term.
«The challenges are very important because we are facing, like everyone else, increases in operating costs and we would eventually have to reflect them in our sales prices in order to remain more or less accessible» Enrique Hudson – service provider
Despite the challenges in the economic sector, businessmen in the area remain optimistic and committed to offering a professional and quality service, working on the renovation of their infrastructure and the promotion of their services through new digital tools.
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