US Coffee Market Size and Share

Growth Trends and Forecasts (2024-2029)

The US coffee market is projected to grow significantly over the next five years. Segmented by product type (whole coffee, ground coffee, instant coffee, and coffee capsules and pods) and distribution channel (supermarkets/hypermarkets, convenience/grocery stores, online retail, and other non-commercial channels), the market is poised for steady expansion.

US Coffee Market Analysis

Market Size and Growth

The US coffee market size is estimated to be $28.06 billion in 2024 and is expected to reach $33.64 billion by 2029, growing at a CAGR of 3.69% during the forecast period. This growth is driven by changing consumer lifestyles and preferences for premium coffee products.

Consumer Preferences and Trends

With increasingly busy schedules, American consumers are turning to coffee chains that cater to their needs for high-quality, convenient coffee. Premium coffee shops are becoming popular due to their consistency in quality and the premium experience they offer. Instant coffee products, such as ready-to-drink and ready-to-mix, are also gaining traction due to their convenience.

Market Drivers

Busy Lifestyles: The demand for quick and convenient coffee options is rising.
Premium Products: Consumers are willing to pay more for high-quality coffee.
Machine-Based Production: Adoption of advanced food processing units is enhancing production efficiency.
Single-Origin Coffee: The popularity of exclusive single-origin coffee products is increasing.

US Coffee Market Trends

Young Working Population

The growing young working population in the US is a major driver of market growth. Coffee shops are becoming popular social venues and are integral to urban culture. According to the National Coffee Association, around 50% of people who buy coffee away from home prefer to take it to go, highlighting the trend towards out-of-home coffee consumption.

Coffee Capsules and Pods

The demand for coffee capsules and pods is increasing as consumers seek convenient, high-quality coffee experiences at home. Innovations in packaging, such as compostable capsules, are also contributing to market growth. For example, Café Royal’s 100% compostable coffee capsules are an innovation aimed at environmentally conscious consumers.

US Coffee Industry Overview

Competitive Landscape

The US coffee market is highly competitive, with national and multinational players vying for market share. Major companies like Eight O’Clock Coffee, JM Smucker, Douwe Egberts, Keurig Green Mountain, and Starbucks Corporation are using strategies such as mergers, expansions, acquisitions, partnerships, and new product developments to strengthen their market positions.

Emerging Trends

Private Label Companies: There’s a significant opportunity for private label companies to enter the market, especially in the freshly ground coffee capsule segment.
Sustainability: Key players are focusing on sustainable packaging to appeal to environmentally conscious consumers.