Author: Nelson Pereira

Expanded Strategic Analysis for Retail Insider Club Members Key Lessons for Entering the United States Market Exporting remains one of the primary goals for thousands of companies across Latin America. However, it is also one of the main sources of frustration: products that never reach store shelves, investments that fail to deliver returns, and projects that fade before they are able to scale. At The Hispanic Retail Chamber of Commerce (HRCOC), we observe a recurring pattern: most export failures are not caused by product quality, but by regulatory compliance mistakes, lack of strategic focus, insufficient preparation, and limited understanding of the…

PRESS RELEASE – HRCOC Washington, DC — February 2 — The Hispanic Retail Chamber of Commerce (HRCOC) proudly announces the addition of Verónica Liévana as Strategic Partnerships & Sponsorships Lead, strengthening the organization’s leadership team as it continues to expand its role as a central platform for Hispanic retail, supermarkets, and growth-oriented businesses across the United States. Verónica Liévana is a highly accomplished marketing and growth executive with more than 18 years of experience leading brand strategy, multicultural marketing, and business expansion initiatives for some of the most influential supermarket chains in the United States and Mexico. Her career reflects a…

The Hispanic Consumer Journey: Six Decades of Retail Transformation Expanded Strategic Analysis for Retail Insider Club Members The Hispanic consumer in the United States is not merely a demographic segment—it is an economic ecosystem with cultural memory, habits passed down across generations, and a distinctive relationship with both physical and digital retail. Today, the Hispanic community represents approximately 19.5% of the total U.S. population, with more than 65 million people identifying as Hispanic or Latino, according to 2023 Census estimates. This makes Hispanics the largest ethnic minority in the country, with continued growth projected in the decades ahead. Currently, 13…

PRESS RELEASE – HRCOC Washington, DC | January 28, 2026 The Hispanic Retail Chamber of Commerce (HRCOC) is proud to announce the appointment of Juan De Paoli as Strategic Advisor – Retail & Grocery, strengthening its Board with a distinguished leader with an outstanding track record in the U.S. grocery and supermarket retail sector. With more than three decades of experience across private label, retail, and consumer packaged goods (CPG), Juan De Paoli has held senior executive roles at some of the most influential organizations in the industry, leading growth, transformation, and consolidation initiatives at a national scale. His career…

Winn-Dixie Redefines Its Corporate Identity and Opens a New Strategic Chapter in Regional Retail Across the U.S. Southeast The company formerly known as Southeastern Grocers formally completed a structural shift in its corporate identity this week, officially operating under the name The Winn-Dixie Company and aligning its corporate structure with the most historically recognized supermarket brand in its portfolio. First signaled in October of last year, the change goes well beyond a nominal update. It represents a strategic redefinition of the company’s positioning amid a broader realignment of U.S. regional retail—one shaped by consolidation, operational focus, and the renewed value…

The community is now live. Membership is free and includes exclusive insights, benefits, and rewards. Washington, DC – Diario Retail and The Hispanic Retail Chamber of Commerce (HRCOC) announce the launch of Retail Insiders Club – Diario Retail, a strategic community now live and open to professionals, entrepreneurs, executives, and key stakeholders across the Hispanic retail sector. Retail Insiders Club – Diario Retail is designed as a hub for connection, insight, and strategic value—serving leaders who seek to understand, anticipate, and capitalize on the transformations shaping Hispanic retail in the United States and beyond. Members gain access to exclusive reports,…

Joining the Hispanic Retail Chamber of Commerce.Fuego de Mesquite, a Mexican producer of 100% natural mesquite charcoal, joins the Hispanic Retail Chamber of Commerce as a strategic partner for retail chains looking to strengthen their private label offerings with an authentic, high-performance product supported by reliable logistics to the United States. The company is now active within the Chamber’s marketplace with retail-ready solutions.Mesquite as a high-performing retail category.Mesquite charcoal represents a high-margin category in modern retail. While it maintains a strong cultural connection with Hispanic consumers, demand has steadily expanded among general-market shoppers, BBQ enthusiasts, and consumers seeking natural, high-heat…

Press Release HRCOC | The Hispanic Retail Chamber of Commerce, Inc. U.S. Retail Closes 2025 Amid Caution, Consolidation, and Transformation: HRCOC’s Outlook for 2026 Washington, D.C., December 30, 2025 — The year 2025 marks a turning point for the U.S. retail sector. In an environment shaped by persistent inflation, more rational consumer behavior, and an active wave of consolidation, food and grocery retail has demonstrated resilience, adaptability, and a clear redefinition of strategic priorities. From the perspective of The Hispanic Retail Chamber of Commerce (HRCOC), 2025 leaves behind key lessons that will shape the industry’s agenda in 2026. Consumer Behavior:…

The way consumers shop for fresh produce is changing, making merchandising in the grocery retail sector increasingly complex. Shoppers are no longer loyal to a single channel; instead, they compare, rotate, and choose stores based on each specific shopping mission. According to The Power of Produce 2025 report published by FMI — The Food Industry Association, 22% of consumers said they purchased fresh fruits and vegetables across more channels during a typical month in 2024 compared to the previous year. This shift contributed to a decline in dollar sales for traditional supermarkets, while growth was recorded in mass merchants and…

The physical retail landscape at the close of 2025 has ceased to be a separate entity from the digital world, becoming a high-frequency data environment. The industry has reached a point of no return where the traditional “analog” store is seen as an operational disadvantage compared to the new global infrastructures led by Artificial Intelligence (AI) and Electronic Shelf Labels (ESL).The Boom of Electronic Shelf Labels (ESL)The mass adoption of digital labels is perhaps the most visible change. Walmart, the sector giant, has led this transition with plans to equip 2,300 stores in the United States by 2026, representing a…