Autor: eliecer
What does retail marketing mean? Retail marketing is defined as the activity of selling products or services to individual customers or small businesses. This concept is becoming popular in marketing theory since the paradigm shift from planned to informational marketing, in which directional marketing takes precedence. Thus, the idea is to satisfy customer needs based on specific interests. For example, if a customer has a need to buy leather clothing, we can offer him leather clothing for men, leather for women, leather with some metal accessory or else he is not satisfied with what he is buying. In addition, this…
7 marketing strategies for restaurants In a highly competitive and constantly evolving industry, restaurant marketing has become a crucial aspect of the success of any restaurant business. With the rise of digital marketing, there are now more opportunities than ever to reach potential customers and establish a strong brand presence. We’ll explore seven effective marketing strategies that can help you engage new customers, retain existing ones and ultimately increase your restaurant’s sales. So, let’s get to work! 1. Building online communities with social media marketing Building online connections with social media is a powerful way to promote your restaurant and…
5 Marketing Strategies for Supermarkets Supermarkets are among the most popular places we frequent. They are part of our daily routine, as they provide us with the basic supplies we need to live. For this reason, many food retail establishments have found Supermarket Marketing to be an essential tool for improving the company’s bottom line. We will discuss some of the best marketing strategies to improve customer engagement and reach new levels of sales. 1. Price promotions Three principles guide supermarkets’ pricing strategies. First, supermarkets must understand their customers’ needs, especially when it comes to price. Second, they must know…
Hy-Vee this week opened a new grocery store in Eldridge, Iowa, that was converted and upgraded from an acquired North Scott Foods supermarket. The 21,789-square-foot Hy-Vee, which held a grand opening on Tuesday, brings 15,000 items—including 1,000 specialty and 500 produce products—plus fresh bakery, meat, seafood, deli and beer/wine/spirits departments to a community of about 6,700 people, which previously had single-unit grocer North Scott Foods as its only grocery store. Other highlights of the Eldridge Hy-Vee include Chophouse meats, Hy-Vee Mealtime entrees, a general merchandise department, and a health, beauty/personal care and cosmetics department, as well as Aisles Online…
Supermarket and convenience-store retailer H-E-B is giving a new look to its c-stores, introducing the H-E-B Fresh Bites brand. The company opened the first H-E-B Fresh Bites c-store adjacent to an H-E-B grocery store in Leander, Texas, last Thursday. It also features the company’s second True Texas Tacos restaurant. An H-E-B convenience store in Lytle, Texas, is undergoing renovations and will introduce the Fresh Bites brand when work is complete in the coming weeks, the company said.…
Coborn’s has agreed to acquire Illinois grocery chain Sullivan’s Foods in a deal that will add 11 stores to the Minneapolis-based retailer’s operations and mark its expansion to a sixth state, according to a Thursday press release sent by email. Terms of the deal, which is on track to close in early May, were not disclosed. Coborn’s said it plans to continue operating the locations it is absorbing under the Sullivan’s Foods banner and intends to hire all of the approximately 800 people employed by the family owned company. Corborn’s also intends to continue Sullivan Foods’ relationship with Associated Wholesale…
Ignacio Gomez Escobar. Director HRCOC Colombia CO – FUNDADOR. ASOCIACIÓN COLOMBIANA DE RETAIL Hablar del consumo masivo en Colombia no es una novedad, todos los días vemos en la prensa o revistas publicaciones sobre estos temas, por lo tanto, lo que voy a comentar no tiene nada de nuevo, pero si trata de mirar con los ojos de hoy, que pasa en el retail, en la venta al por menor. Si seguimos a la superintendencia de industria y comercio, en sus informes del 2021, en las primeras cinco mil empresas de Colombia se encuentran registradas ciento una en Alimentos, …
Ricardo Duarte. Director HRCOC Brasil Advanced Technologies that CHANGED the Game and TRANSFORMED Food Retail Have you ever imagined walking into a grocery store and being served by an artificial intelligence? Or doing your shopping without having to pick up a bag or wait in line at the checkout? These are just some of the technological innovations that are transforming the way we purchase our grocery products. It’s no longer a question of whether advanced technologies will be used in food retail, but when. In this article, we will explore how advanced technologies are changing the way grocery stores are…
Retail markets are in constant motion, so predicting what the next trends will be can be difficult. But with a little research, it’s easy to spot the warning signs and stay ahead of the competition. Here we’ll explore some of the most common retail trends and how to prepare for them. Get ahead of the curve and watch your business thrive. 1. Identify the retail market trends that are shaping your business. Retail trends are constantly changing to keep pace with demand and maintain customer interest. Identifying these trends and understanding how they could affect your business is crucial to…
When you think about expanding your business into new markets, your first instinct may be to focus on the regions that generate the most revenue. But there is another option that could allow you to achieve much greater success: tailoring your products and services to the needs of specific countries. By doing so, you can not only reach new customers, but also increase your revenue. Here we will take a step-by-step look at the process of international product and market adaptation – get ahead of the competition and start now! 1. Identify target markets and cultures. International markets are key…