Target has announced promotions for Cristina Hennington and Rick Gomez, along with the appointment of Lisa Roath to oversee food and beauty categories, starting next year
The changes come amid challenges in driving sales growth, with first-quarter comparable-store sales down 3.7%, following a 1.7% decline in overall sales last year.
Hennington, previously Chief Growth Officer, now assumes the role of Chief Strategy and Growth Officer. Gomez, formerly Chief Food, Essentials, and Beauty Officer, has been appointed Chief Commercial Officer.
Roath, who has served as chief marketing officer since last year, credited with hit campaigns such as “Target Lady” and “That Target Feeling,” will become chief marketing officer for food, essentials and beauty in 2025. She will continue as marketing director until a successor is found.
Brian Cornell, Chairman and CEO of Target, stated: “As we execute our plans for 2024 and look to the future, we are positioning key leaders and capabilities to maintain long-term profitability.
These changes follow the appointment of Michael Fiddelke as COO in January
Hennington, a Target veteran since 2003, led initiatives such as the sale of Target’s drugstores to CVS in 2015 and the 2020 partnership with Ulta Beauty. In his new role, he will collaborate on growth strategies and modernizing operations, including leveraging technology and technology.
Gomez, who joined Target in 2013 with experience at MillerCoors and PepsiCo, will now oversee all merchandising, including apparel, accessories, home, hardline, food, essentials and beauty, as well as sourcing. private brands and
Roath, who has worked at Target since 2006, held positions such as senior vice president of food and beverage merchandising and vice president of essential merchandising. She led the transformation of Target’s merchandising organization and the establishment of its premium pricing and promotions center.
“Lisa will be a valuable addition to Rick’s leadership team in 2025, bringing her extensive experience and successes in our food and essential products businesses,” Cornell added. “In the meantime, we will conduct an extensive search for a top-tier marketing brand to leverage our strong brand
