Washington D.C., [June 16, 2025] – The Hispanic Retail Chamber of Commerce (HRCOC) is pleased to announce the addition of Viñedos Chozas Carrascal, a prestigious Spanish family-owned winery, as a new official supplier and active member of the SBG Retail Purchasing Center. Located in Requena, Valencia, Chozas Carrascal has been recognized for the excellence of its organic wines and its firm commitment to sustainability and quality viticulture. With a solid track record and international reach, its entry into the SBGR Retail supplier network opens new business opportunities between European producers and the Hispanic supermarket ecosystem in the United States. «We are honored to welcome a brand that combines tradition, innovation, and respect for the environment. Chozas Carrascal represents the values we promote at the Chamber: authenticity, quality, and a global vision,» said Daniel Esteban Novoa, Executive Vice President of HRCOC.
As part of this alliance, Chozas Carrascal wines will be available to the Chamber’s partner supermarket chains, facilitating access to distinctive products that enrich the Hispanic consumer experience and expand the category of high-end imported wines.
This addition reinforces HRCOC’s commitment to promoting a central purchasing model that connects international suppliers with the U.S. retail channel, generating concrete benefits in terms of price, exclusivity, and commercial support.
About Chozas Carrascal
Chozas Carrascal is a family winery recognized as a Pago, one of the highest distinctions in Spanish wine. From their vineyards, they cultivate native and French varieties under strict organic standards, combining tradition and technology to achieve wines with a unique identity and international character.
About HRCOC
The Hispanic Retail Chamber of Commerce is the organization that represents the Hispanic supermarket channel in the U.S. Its purchasing center connects brands, producers, and distributors with retailers interested in authentic, innovative, and competitive products.
Contact: sales@retailsbg.com
