Dulles, Virginia – June 2025 — ADSMOVIL, the leading company in mobile advertising solutions based on geolocation data, participated as Main Partner in the first edition of the Grand Retail Show 2025, the premier event for the Hispanic supermarket sector in the United States, held in Dulles, Virginia.
The company was represented by Alberto Pardo “Banano,” CEO of ADSMOVIL, and Juan Pablo Suárez, Vice President of Business Development for Retail Media, who led their participation with a clear vision: to drive the growth of the Hispanic market in the U.S. through advanced Retail Media solutions.
This strategic alliance with The Hispanic Retail Chamber of Commerce (HRCOC) marks the beginning of a long-term collaboration between ADSMOVIL and the U.S. market, focused on connecting brands with Hispanic consumers using cutting-edge technology.
“The addition of ADSMOVIL provides our members and supplier brands with a powerful tool to improve campaign accuracy, optimize budgets, and make market expansion decisions based on real data,” said Daniel Esteban Novoa, Executive Vice President of HRCOC.
With a database of over 340 million consumer profiles across the region, ADSMOVIL offers a platform that connects brands with audiences by merging physical-world location data with digital behavior patterns. Its key functionalities include:
• Geo Audience – Builds audience segments based on visits to specific places, residential areas, social strata, or industrial zones, with rich geographic, demographic, and socioeconomic profiling.
• Store Attribution – Measures whether users exposed to a campaign actually visited the physical store locations defined by the brand.
• Personas – Enables advanced segmentation by gender, age, interests, and behavioral patterns.
• Insights & Analytics – Provides campaign planning, measurement, and real-time optimization tools.
Thanks to these capabilities, brands can create highly personalized, scalable, and precise audience segments—and later assess the performance and ROI of their campaigns.
Additionally, ADSMOVIL offers actionable marketing solutions that showcase products with images, descriptions, prices, and availability, directly connecting consumers to the nearest retailers where the product can be purchased.
“If your customer exists, we know where and how to find them,” is the motto that defines ADSMOVIL’s unique value proposition. Its presence at the Grand Retail Show 2025 reflects not only a strong commitment to innovation in Retail Media but also a dedication to supporting the growth of the U.S. Hispanic retail ecosystem.
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About ADSMOVIL
ADSMOVIL is a tech platform specializing in mobile advertising solutions powered by geolocation and consumer behavior data. Through smart and scalable solutions, it enables brands to reach their audiences with precision, efficiency, and measurable impact.
About The Hispanic Retail Chamber of Commerce
The HRCOC represents and supports the Hispanic retail sector in the United States by fostering strategic partnerships between brands, distributors, supermarkets, and consumers.
