Dulles, VA – June 2025 — Grupo DIA, a leading neighborhood store chain in Spain and Argentina, has officially joined The Hispanic Retail Chamber of Commerce (HRCOC) as part of its participation in the inaugural Grand Retail Show (GRS), held in Dulles, Virginia.
The company was represented at the event by Raphael Tomé, Director of New Ventures, who emphasized the strategic value of this alliance to strengthen the presence of DIA’s private label in the highly competitive Hispanic grocery market in the United States.
With more than 3,300 stores across Spain and Argentina, Grupo DIA has become the neighborhood store of choice, offering a fast, easy, and complete shopping experience with high-quality products at affordable prices. This model, supported by a robust omnichannel network including online channels, is centered on a genuine commitment to the consumer: making quality accessible to everyone.
Since its founding in Madrid in 1979, Grupo DIA has built a company rooted in community, diversity, and local connection. Today, over 17,000 employees and 15,000 franchisees work every day to get closer to customers. In 2023, the company reported revenues of €6.76 billion and has been listed on the Spanish stock exchange since 2011.
One of Grupo DIA’s core strengths is its renewed private label, which offers a wide assortment with a strong focus on fresh and locally sourced products. Thanks to a network of over 1,500 suppliers, 96% of the group’s purchases are made locally, helping to retain economic value in the communities it serves. Annually, the group invests over €4 billion in local sourcing.
Through this strategic alliance with HRCOC, Grupo DIA solidifies its entry into the U.S. and Latin American markets by partnering with the Chamber’s Central Purchasing Office, which will serve as the official distributor and logistics partner for DIA products across the region. This purchasing hub currently connects over 500 independent supermarkets along the East and Southern coasts of the U.S., and maintains active trade relationships in Central America and the Caribbean. It will be the main channel for bringing DIA’s private label line to Hispanic consumers through customized formats and regional distribution strategies.
This agreement marks a major milestone in Grupo DIA’s international expansion, leveraging HRCOC’s extensive commercial ecosystem, which includes trade fairs, supply chain resources, and institutional connections. It also opens the door to collaboration with independent retailers, Hispanic supermarket chains, and wholesalers seeking quality, European-origin private label products at competitive prices.
