Duluth Trading Co. is currently making digital purchases from the most profitable points in its distribution network.
The Wisconsin-based lifestyle brand known for offering casual apparel, workwear, outdoor apparel, and accessories for men and women is leveraging Active Order Management and Active Store Inventory & Fulfillment solutions from Manhattan Associates to help make its inventory available across its 65 stores, four distribution centers and entire digital presence.
The retailer has set a goal of reaching $1 billion in sales by the end of 2025 and is updating its inventory strategy to help achieve this goal. As part of that effort, Duluth Trading Co.is leveraging Manhattan Associates’ order management technology to analyze key fulfillment variables such as distance to customer, in-store sales rates and out-of-stocks to narrow down the most cost-effective way to fulfill orders.
Store associates and operations staff will likewise leverage the in-store inventory and fulfillment capabilities of Manhattan Associates solutions to help ensure accurate inventory levels across Duluth Trading Co.’s network of stores and distribution centers, so the retailer can leverage in-store inventory and resources to fulfill digital orders.
“Manhattan Associates allows us to streamline our inventory and fulfillment processes to drive profitable growth for our business,” said AJ Sutera, senior vice president and chief technology and logistics officer for Duluth Trading. “We can serve our customers the way they want with the fulfillment options they choose, while making the most of every piece of inventory in our distribution center and store network.”
Headquartered in Mount Horeb, Wisconsin, Duluth Trading Co. operates 65 Duluth Trading stores nationwide and an e-commerce site.
What is Manhattan Associates?
Manhattan Associates is a technology-driven supply chain and omnichannel commerce solutions company. Its services include warehouse management, ordering, transportation, point of sale, and more.
Manhattan Associates is recognized worldwide for the quality and rich functionality of its Supply Chain and Omnichannel solutions (WMS, TMS, OMS and POS). They enable the unification of information across the entire company, aligning sales with logistics execution. These software solutions, their technological foundation and the unmatched experience of Manhattan teams contribute to the profitability and growth of the company’s clients around the world.
Manhattan Associates solutions are also available in the cloud, so wherever you are in the store, in your logistics network or in your distribution centers, you are ready to reap the rewards of your omnichannel transformation.
Manhattan is recognized for being much more than devices and thinking about building platforms and cloud solutions that replace the control, organization and execution needs of any store. For this reason, it has been considered for 12 consecutive occasions as the leader of the Gartner magic quadrant for WMS. To date, it has more than 1,200 clients worldwide reaching markets such as retail, wholesale, consumer products, food and beverage, manufacturing, healthcare and pharmacy, transportation and logistics providers, government, among others.
Manhattan Associates’ solutions have helped several companies from different industries, some of these are: Parisina, Bimbo, Home Depot, Adidas Mexico, Selmec, Bepensa, Elektra, Chedraui, Cimaco, Avon, Papa John’s, Whirlpool, New Balance, Neiman Marcus, Hugo Boss, Hermes, PUMA, and Macy’s.
