More than just a home improvement store, The Home Depot is positioning itself as a major player in the sports marketing landscape. Its recent partnership with the 2026 FIFA World Cup represents a determined step toward connecting with consumers in a more meaningful and deeper way.
Erika Díaz, Vice President of Online Sales, Marketing and Public Relations at The Home Depot Mexico, highlighted the synergy between football and the home. “In Mexico, football is part of our identity. This same passion we feel for the game is connected to the passion for creating a cozy and functional home.”, explains Díaz. With this partnership with the World Cup, The Home Depot seeks to strengthen this emotional bond and position itself as a brand that shares the values of football lovers.
It’s not just a sponsorship, it’s an experience
The company is implementing a comprehensive strategy that is not just about placing its logo in a stadium. The Home Depot seeks to create unforgettable experiences both inside and outside of stadiums. Some of the initiatives that are being implemented include:
- In-store activations: Creation of themed spaces, special promotions and events so that customers can experience the excitement of the World Cup in their stores.
- Digital experiences: Development of interactive digital platforms where fans can participate in games, contests and obtain exclusive content.
- Community support: Investment in social projects related to football and sport, demonstrating commitment to the communities where it operates.
The Home Depot’s vision is clear: to build a lasting emotional connection between itself and its customers. By partnering with the FIFA World Cup, the company is highlighting its ability to adapt to new market trends and evolve with its customers. Díaz emphasizes that “we are in a process of transformation, seeking a more emotional connection with consumers.”
The alliance and consumers
- Unique Experiences: The Home Depot is creating experiences that go beyond just purchasing products.
- A sense of belonging: By supporting football, the company demonstrates that it shares the same values and passions as its customers.
- Opportunities to engage: Consumers will have the opportunity to interact with the brand in new ways.
The Home Depot’s partnership with the 2026 FIFA World Cup is more than just a business transaction. It’s an investment in the brand’s future and a demonstration of its commitment to its customers. By connecting the world of soccer to the home, The Home Depot is building a legacy that will transcend generations.
Something very important to mention is that the next FIFA World Cup 2026 will take place between the United States, Canada and Mexico. That is, in the home of Home Depot, which makes this union something truly special.
At an important event in Miami, where the distribution of the 104 matches that will make up the largest World Cup in history was announced, the highest football authority announced New York/New Jersey as the venue for the final match on July 19, 2026.
The competition, which will begin on June 11 at the Azteca Stadium in Mexico City, will be the first to feature 48 teams. The format will consist of 12 groups of four teams, so the two best teams from each group and the eight best third-placed teams will advance to the round of 32.
Although this stadium has a tradition of hosting matches between the New York Giants and New York Mets of the NFL, it also hosted the final of the 2016 Copa América Centenario, in which Chile defeated Argentina in a penalty shootout, which brought together a record crowd of 82,026 spectators.
